Designing?

I think designing is coming up with something that hasn't existed before. I don't believe that taking an existing block and changing the colors or fabric used should be considered designing. I also don't believe a designer should design around a fabric line. A good design will work with many different fabric lines not just one. I'm not sure what to call people who do this sort of work, but I wouldn't call it designing. Marketing maybe, but not designing. I, for one, am tired of picking up a magazine and seeing the same quilt made over and over again and I would love to hear from others about this subject, even the "marketeers".